Lamping and Associates, LLC

In today's interconnected global marketplace, business innovation is sometimes all that separates a successful company from a failure. But what does innovation really mean for a company, and how can it be applied to achieve tangible benefits? Geoffrey Moore, a high-tech consultant, venture partner and author of Crossing the Chasm and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, has spent much of his career asking these very questions. Moore says innovation is about more than just the latest and greatest product to come out of the lab. True innovation, he argues, can have many faces within an organization or industry.